NTUC Fairprice’s creative and media shortlists out

Marketing understands that at least three media agencies have been shortlisted in the NTUC pitch.

According to sources incumbents Havas Media, Maxus and Mindshare have made the cut on the media side. The three agencies pitched for the account earlier this week.

Meanwhile, sources told Marketing that creative pitches were held late last weekend with incumbents Havas Worldwide and McCann being in the final two.

The pitch was first called in late February with an ad placed in the Classifieds section of The Straits Times.This is part of its periodic review which happens every two years.

Both Havas Worldwide (previously called EuroRSCG) and Havas Media has been with working on the Fairprice since 2008.

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