NTUC Income looks to connect consumers to financial advisors

NTUC Income has launched a new campaign called Adviser Connect to promote the fact that the organisation now links consumers to right financial advisors.Working with BBH Asia Pacific, the campaign runs across mediums such as OOH, digital banners, radio and taxis. According to the company, since the launch of the platform, NTUC Income has hosted over 3000 chats with almost 1200 leads and a conservative estimate of 100 closures. [gallery link="file" ids="113689,113690,113691"]The Adviser Connect platform personalises a financial advisor for consumers based on preferences they have selected - from selecting a similar age group to personal interests. After finding a perfect match the platform allows a chat option to further connect with the newly matched advisor.