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NTUC FairPrice reviews creative and media accounts

Local supermarket chain NTUC FairPrice is currently reviewing its creative and media agencies, putting incumbent Havas Creative and Havas Media on alert.

Marketing understands that this is part of its periodic review which happens every two years. Both Havas Worldwide (previously called EuroRSCG) and Havas Media has been with working on the Fairprice since 2008.

A spokesperson for NTUC has confirmed the move to Marketing. An ad was placed in the Classifieds section of The Straits Times on 27 February, said the spokesperson, declining to comment further.

Havas Media has confirmed to Marketing that it will be defending the account but declined further comment.

Recently, NTUC FairPrice has been making a push on its online and digital services. Last year it extended its online store with the addition of a new service called Click&Collect where customers can order their items online and have the option of collecting their purchased items at preferred store locations at a convenient date and time. This comes as FairPrice Online registered a year-on-year growth of 15% in sales for the first half of 2014.

Meanwhile NTUC FairPrice also launched a new members-only format in Singapore late last year called Warehouse Club, closely following the model of Costco.

The tender closes 27 March 2015.

 

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