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NTUC FairPrice inks exclusive ad agreement with shopper360

NTUC FairPrice has partnered with Malaysian marketing services provider, shopper360’s subsidiary, ShopperPlus for in-store advertising services.

As part of the agreement, ShopperPlus Singapore will be the exclusive provider of in-store advertising to FMCG brands by securing media space from NTUC FairPrice. ShopperPlus will be installing and maintaining in-store advertising mediums for FMCG customers, including digital and non-digital media formats.

This is in a bid to create multiple touch points in driving sales through increasing brand awareness, trial and conversion to loyalty, retention and repeat purchase amongst shoppers. It also looks to promote NTUC FairPrice as the “preferred” retail chain for consumers.

shopper360 will be deploying a team from Malaysia to support its local team to facilitate knowledge transfer. To further expand shopper360’s presence in Singapore, the firm also aims to leverage its relationships with FMCG clients in Malaysia that are also in charge of the Singapore market.

shopper360, established in Malaysia, has worked with clients such as Nestlé, Reckitt Benckiser, Dutch Lady, Colgate-Palmolive, F&N Beverage, Fonterra, Samsung, U Mobile and Huawei. shopper360 executive chairman and group managing director, Chew Sue Ann said that the in-store advertising and digital marketing segment in Malaysia contributes to 30% of the group’s profit.

“We are very excited as this agreement with NTUC FairPrice is a significant development in the group’s growth plans to gain a foothold in the Singapore market. We look forward to building a strong legacy and partnership with them in Singapore. We can’t wait to leverage on our network, experience and expertise to develop strong partnerships with fast moving consumer goods (“FMCG”) brands in Singapore,” she added.

In addition, Chew also said that it took the firm six months to set up its office in Myanmar. This included organising client meetings and executing its first in-store campaign in Myanmar. She looks to replicate the speed with NTUC Fairprice in Singapore.

Most recently, Shopper360 named Michael Tan as CEO of its two subsidiaries, Pos Ad and ShopperPlus. Tan oversees the strategic planning and overall management of Pos Ad and ShopperPlus Malaysia’s operations. Apart from a new CEO, Shopper360 also posted a revenue of RM142.4 million for the financial year ended 31 May 2018 (FY 2018), a 7% increase from RM132.5 million during FY 2017. According to the financial statement, the increase in revenue can be attributed to the RM0.9 million (2.7%) revenue increase from in-store advertising and digital marketing.

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