NTU Calls Digital Pitch, Reading Room Hires

NTU calls for digital agencyNanyang Technological University has put out a tender looking for a digital agency for its iPad app created for its magazine titled Hey! The chosen agency will be tasked to develop the app further as well as create a framework for the creative layout and design of the app. The appointment will be for a year with the option to extend another year. The iPad version provides an interactive experience and contains exclusive photos and videos.Reading Room ropes in SeftonAdam Sefton has been appointed chief strategy officer, as part of Reading Room's global expansion plans. He will assist the international team with the global strategic development of the agency. Sefton will help to develop an international agency network that delivers creative effectiveness for its clients. He will be based in both the London office and the Singapore office. Sefton joins from R/GA London, where he was planning director across the agency's Unilever account. Sefton reports to CEO Margaret Manning (pictured).Maybelline chooses JCD as out of home media partner Cosmetic brand Maybelline has chosen JCDecaux as its exclusive cinema partner for the launch of its latest product "Lashionista" mascara this month. The new mascara is launched in Cathay Cineleisure with a fashion police raid, photo booths and vending machine, targeting female movie-goers. The brand is also prominently displayed on the building with a special build LED eyelash structure that lights up at night. Maybelline ads will be spewed across the entrance, pillars, and glass doors as well as scrolling panels on every floor. Movie-goers will also be able to catch the cosmetic giant's on-screen advertisements in 66 halls island wide.The Singapore Flyer appoints NoisycrayonsThe Singapore Flyer has extended its partnership with digital creative agency Noisycrayons to develop new digital engagement activities as it hopes to further integrate offline and online marketing activities. This will run alongside the "Fright Fest 2012", a Halloween event held at Singapore Flyer. "Pick A Victim", a social media campaign is also running concurrently. The campaign invites fans to 'prey on' friends by turning their portraits into a series of horror-themed stickers and then sending them to their 'victims' on social media.Kingsmen OOH-media adds on offeringsKingsmen OOH-media has been appointed as the media representative for ERA Centre LED Screen at Toa Payoh Entertainment Centre. The partnership lasts for three years. Marketers will be offered packages consisting of animated ad and customised digital poster formats, based on specific location or bundling options. The agency claims that the LED screen offers 1.5 million impressions per month.