NTU Appoints A Panel Of Agencies

Nanyang Technological University has appointed Dentsu and Ad Planet following a tender earlier this year.The agencies will handle key campaigns for admissions for 2013 with an option to extend on a yearly basis for two years. Campaign duties will be be split between each agency.Both will be tasked to handle creative concept development across print, online and OOH for new concept and adaptation of existing concept.They will also handle social media for concept development, implementation and assessment of social media platforms and media buy.Previous agencies that the university worked with include Saatchi Lab.