founder and CEO
Payal Shah is a Hong Kong Indian who founded her international fine jewellery and lifestyle brand in line L' Dezen in 2011. Her designs are inspired by of art, architecture and culture and adorned by Hollywood stars on the red carpet. Since then, she has added different collection labels such as Oly+Pie and the newly launched The Jewel Thief under the brand. She is also a start-up adviser and co-founder and VC at The APE fund where she seeks to invest in businesses in the luxury lifestyle sector.