general manager - digital strategy
Matthew Chan is a Digital Strategist and marketer with extensive experience in Asia and China’s Internet scene, focuses on leveraging technology innovation and data analytics for enterprise digital transformation.
Mr. Chan is currently the Head of Digital of K11 Concepts Limited & New World Development, oversees digital marketing, social media, digital innovation & strategy. Prior to that, Matthew was regional head of Digital marketing, CRM & ecommerce in different luxury brands in APAC.
He is a passionate advocate for disruptive customer experience technology which advances business development, customer engagement and marketing effectiveness.
Besides served as council member and Vice President at The Hong Kong Computer Society, Mr. Chan has also held advisory committee roles for different retail, digital & startup associations across the region.