chief marketing officer
Sun Life Financial
"Choose a job you love, and you will never have to work a day in your life” Confucius. I have always been driven by passion, new challenges and making a difference. I am the CMO of Sun Life Hong Kong and I love what I do. While emerging technology provides opportunities for traditional insurers to modernize and reinvent themselves, it also forces us to respond to new sources of competition that focuses on unmet consumer demand, bringing down cost, and providing new services. In my current role, I am responsible for the strategy and execution of Brand & Marketing, CXD, Digital Distribution and Digital Transformation of the company. With the Chief CX and Digital Officer and Director of Digital Distribution reporting to me, we work closely together to ensure a delightful, efficient and competitive omnichannel experience for our clients and advisors.