general manager – loyalty operations
Christopher has 20 years of loyalty and marketing experience. Christopher started his loyalty marketing career with Exxon Mobil in Hong Kong. He then helped to launch the first telecom loyalty points program ‘Club Best’ for HKT, the largest telco company in Hong Kong. After that, Christopher took up key roles in other loyalty programmes, including Cathay Pacific’s Asia Miles and HKT The Club.
Currently, Christopher is responsible for members’ marketing and loyalty operations at reward-U, a loyalty programme founded by HK Express. He plays a key role in planning the marketing strategy of reward-U to facilitate member acquisition and engagement