head of commercialisation & marketing
PayMe from HSBC
Adriana Lica is currently the Head of Commercialisation for PayMe from HSBC, overseeing the consumer and merchant product growth. Her team focuses on marketing, sales and distribution through innovative partnerships and new product delivery models.
With over 9 years of leadership in creative, technology driven environments, Adriana has overseen the development of innovative digital products and led go-to-market strategies in APAC for such companies as HSBC, Swire Properties, DFS, Apple, Lufthansa and more.
Adriana is an active mentor and instructor in Hong Kong, passionate about shaping future digital leaders. She currently mentors students and start-ups of all levels at Institute for Entrepreneurship at PolyU, SuperCharger FinTech Accelerator and Young Founder’s School.