Agenda

For speaking opportunities or to inquire about the agenda, please contact William Hodson at williamh@marketing-interactive.com or +852 2861 1882 .

To get a copy of the agenda, please download here.

Thursday, 28 June 2018

Time
Programme

8:45am

Registration and refreshments

9:20am

Welcome remarks

9:30am

Opening Keynote: How data and insights empowers your omnichannel strategy

  • When traditional meets technology – using data as enabler to formulate the right omnichannel strategy
  • Deciding on actionable metrics and aligning them with your business objectives
  • Case Study on Retail Footwear transformation from channel-mindset to ecosystem-focused
  • Speaker(s):
    • Karen Chan, head of digital APAC, C & J Clark Asia Pacific

    10:00am

    MasterClass: EQ in the Digital Age leveraging emotional intelligence in your marketing initiatives

    • A reality check of the world we are living in
    • What does it mean to your consumer psychological & emotionally
    • How can you leverage on EQ in our marketing initiatives

    Speaker(s):
    • Aalok Gupta, senior partner & chief learning officer, LSF Group

    10:30am

    Networking Break

    11:00am

    “I miss my romantic walk to my bank branch”

  • The current banking landscape in Hong Kong
  • Why and how the customer experience is at the forefront of banking digital capabilities
  • The way of the future - banks and emerging technology
  • Speaker(s):
    • Deniz Güven, global head, group digital banking, Standard Chartered Bank

    11:30am

    NOW Challenge: Campaign Content

    In this interactive session watch as our panel marketers uncover a mystery campaign and demonstrate the best practices, highlight challenges and suggest solutions culminating in a full action plan all live on stage.

    • What form is your content in - learn how to pick the right content for your consumer.
    • What message are you delivering - learn how to package the content in the right way.
    • Where do you deliver the content - understand what distribution channels work for your consumer.

    Speaker(s):

    12:15pm

    Brand Insight: Getting to know the LKF visitor

    In this talk we go through the big data journey at Lan Kwai Fong, a traditionally offline lifestyle and nightlife environment. We recount some of the obstacles and also creative ways to solve our problems, incorporating both high tech and low tech solutions.

    Speaker(s):
    • Keith Tsui, data & analytics director, Lan Kwai Fong Group

    12:45pm

    Networking Lunch

    2:00pm

    Kidsland – A Case Study of O2O Retailing in China

  • Bricks & Mortar is still an important part of retailing in China while online is definitely growing tremendously
  • An integrated O2O model is the key to the future
  • Linking all these platforms together is big data
  • Speaker(s):
    • William Lo, vice-chairman, Kidsland International Holdings

    2:30pm

    Panel Discussion: Obtaining and retaining digital talent

    It’s a challenge for businesses in today’s fast moving digital environment to stay in touch with the latest technologies. And with a shortage of digital talent so how are companies in Hong Kong overcoming the recruitment/retention challenge?

    • Where do you find the right talent to fill emerging functions?
    • What kind of opportunities do you need to offer your digital talent who embrace new technology?

    Speaker(s):

    3:15pm

    Closing Remarks & Post Event Networking Afternoon Tea