IntroductionWe are all too often fascinated with the idea of "the next big thing" and can get so caught up with the constant evolution and quickening pace trying to identify it that we accidentally overlook critical tools capable of transforming our businesses in the here and NOW. In the battle between what's happening now and what's happening next, what can marketers do to get it right, be effective and stay competitive?
That’s why Marketing magazine brings you NOW! conference to talk about the reality of the digital world and how we can utilise the resources that we have currently. The conference will delve into topics such as who you need in your marketing team today, what aspects of technology are most important in 2018 and how you can better utilise content digitally.
The conference will be held on June 27 – 28 at Hotel ICON, so join us to hear from some of Hong Kong’s pioneering marketers give their take on the digital world as it is today.