Novus appoints director of content marketing and training

Content agency Novus has appointed ex-Microsoft communications professional Andrea Edwards as its director of content marketing and training.Before joining the agency, Edwards was a member of the communications team for Microsoft Asia, leading its industry analyst relations programme."I am personally thrilled to have Andrea on our team and see this senior appointment as a clear indication of the direction we are taking. Andrea’s appointment is a very strategic one and it complements the terrific pool of talented content strategists, creators and designers we already have. By bringing Andrea on board, we are adding a strategic B2B layer to our client engagements, and, as she is also a social media expert and trainer, we are in a position to inspire business executives to embrace the power of social media. This is critical today, because for content to completely revolutionize a business, it must be intricately tied to social media engagement by senior leadership and all employees in an organisation," said CEO Simon Cholmeley, Novus Asia.“The Novus team have built an amazing business long before the region was ready for content marketing, and I couldn’t be happier to be part of the incredible team driving and leading this revolution in Asia. If I look at my core professional skills, I am extremely passionate about two things – 1. the power of content marketing and its ability to completely transform how businesses ‘speak’ to customers, and 2. helping business professionals harness the power of social media, because this is critical for content success – as I am often quoted as saying, companies don’t speak, people do. By delivering customer-driven content over personal and business social channels, we have the power to put your business on the global stage and intelligently build your credibility as digital thought leaders - all with customer delight the central priority,” Edwards.Novus Asia first launched in Singapore in 2009. Since that time it has worked with some of the world’s largest brands, including Colgate, Samsung, StarHub, AMEX, Great Eastern, Facebook, Discovery, HSBC and INSEAD, as well as local Singapore brands and institutions, including the Public Utilities Board (PUB), the National Environment Agency (NEA), the Centre for Live-able Cities (CLC), the Urban Redevelopment Authority (URA) and the Singapore Tourism Board (STB.)