SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Norwegian Cruise Line partners with Alibaba to enter the China cruise market

Norwegian Cruise Line has announced the launch of a new partnership with Alibaba Group, aiming to enter the cruise industry’s second-largest source market.

The announcement comes as Norwegian prepares to enter the Chinese cruise market in June 2017 with the introduction of its most innovative ship to date – Norwegian Joy. Utilising Alibaba’s expansive ecosystem for engaging consumers, the two companies will look to further increase the awareness in China of the unique offerings of a cruise vacation and make it the preferred vacation choice among Chinese travellers.

The companies will also collaborate to provide Alibaba customers with new and unique online-to-offline (O2O) experiences at sea across Norwegian’s China-based and global fleet.

“We are pleased to partner with Norwegian Cruise Line on this tremendous initiative,” said Michael Evans, President of Alibaba Group. “Our expanded relationship is another example of how Alibaba is helping international brands to reach Chinese consumers through our robust data, marketing and technology. We look forward to further strengthening our collaboration with Norwegian in the future.”

“The partnership with Alibaba complements our strong, existing relationships with our loyal travel agents to provide unmatched insight into what Chinese travelers look for in a vacation experience,” said David Herrera, President, NCLH China. “The combination of Norwegian’s expertise in delivering memorable vacation experiences, Alibaba’s insights into Chinese consumer behavior and our travel agents’ knowledge of the preferences of Chinese travelers will create a cruise product unequaled in China.”

Norwegian took delivery of Norwegian Joy on April 27, after which the ship began her repositioning from the shipyard in Germany to her home port of Shanghai. Her inaugural and christening gala ceremony will take place on June 27 in Shanghai.

Read More News

Trending