Local celebrity Ella Koon is teaming up with Nokia Hong Kong to help promote its latest Lumia 1520 model.
Working with Wunderman | Agenda Hong Kong, the partnership sees a new TVC and a series of events in Mong Kok.
On the events front, the campaign adopts street interviews to invite passersby to share stories of their lives. The activity also spans social media where users are encouraged to share stories in image form to vie for prizes.
“Ella Koon fits perfectly with the main feature app Nokia Storyteller in the new model, which adopts a timeline function allowing users to display photos and videos in the form of stories,” said Kenny Wong, art director of Agenda Hong Kong.