"What would shopping look like if you could walk into a store, grab what you want and just go?" Next year, ecommerce giant Amazon will open a grocery store in Seattle where customers can just walk in, browse and pick up items from shelves, and walk straight out without paying at a register.
Claimed to be "the world’s most advanced shopping technology", Amazon Go is a new kind of store with no checkout required.
And this is how it works: You just have to open the corresponding app, and scan your phone on the way in. From there, you can stow away your phone and grab all the items you need. When you're finished collecting your items, just walk out of the store. No more lines or registers.
Shortly after, the store charges your Amazon account and sends you a receipt.
As you’re shopping, sensors in the inventory shelves monitor when (and which) items are being picked up. With the company’s "just walk out technology", the sensors watch whether the item gets put back down on the shelf or not, and may even check if the weight of the item changes from its original state. This is likely designed so people are correctly charged if they pick up a food or drink and begin consuming them while they’re still in the store.
For years, retailers and tech companies have touted futuristic possibilities like the new store Amazon is introducing.
Now in beta mode with Amazon employees, the 1,800-square-foot store, selling ready-made meals and grocery staples, should open to the public next year. It is located in Seattle, where the 22-year-old brand is headquartered.