Nissan unifies PH ops with new JV

Nissan Motor, Japan’s second-largest car maker, has consolidated its sales and marketing operations under a new joint venture with local unit Nissan Motor Philippines, Inc. (NMPI) and Universal Motors (UMC).

The new national sales company, called Nissan Philippines Inc. (NPI), will be responsible for strengthening branding, marketing and sales strategy, and dealer operations in the Filipino market, Nissan said in a statement.

Scheduled to start operations in early 2014, Nissan named Kenji Naito (pictured) as president of NPI. The 28-Nissan veteran was the previous CEO of Nissan Korea and from 2005 to 2008 oversaw corporate planning as a vice president at Nissan Motor Thailand.

The company is eyeing to more than triple sales across the ASEAN region to 500,000 units and achieve 15% market share by the end of 2016, pointing out that the Philippines is a key market to reach the goal.

Nissan Philippines is valued at US $9.8 million, with its parent company holding a 51% stake while UMC and NMPI own 24.5% each. Both local partners will remain as production sources of Nissan vehicles in the Philippines.

“This is an important milestone for Nissan,” said Takayuki Kimura, regional vice president for Nissan. “With NPI now as the unified voice of Nissan in the Philippines, we will be bolder and more proactive in expanding our business in this market.”



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