Nippon Paint appoints The Hoffman Agency as AOR

Nippon Paint Singapore has officially appointed The Hoffman Agency as its public relations agency-of-record for its Singapore market following a pitch.The appointment will be for a period of six months and it comes as Nippon Paint seeks to strengthen its position as market leader in Singapore. Hoffman is tasked to complement Nippon’s existing communication efforts by providing a full suite of marketing and public relations counsel, and drive media engagement offering a fresh stroke of creativity.“The Hoffman Agency won us over with their unique perspective, strong expertise in the local media landscape and storytelling capabilities, coupled with the team’s keen understanding of our communication objectives and goals. We are excited by this partnership and we are looking forward to working alongside with such a dynamic team for our upcoming projects,” said Shelly Chan, marketing manager at Nippon Paint Singapore.Shawn Balakrishnan, general manager of The Hoffman Agency Singapore said it's "thrilled to begin this partnership and we look forward to crafting more compelling angles for a global brand like Nippon.”Since its establishment in 1962, Nippon Paint has grown to become one of the household brands providing innovative solutions to all painting needs – from home use to industrial applications.