Though Nikon has already launched its Facebook for awhile, it makes its first Facebook push – dubbed “I am a City Explorer” – by inspiring netizens with the camera’s capabilities.
Under the campaign Nikon will posts weekly videos and photos asking fans to guess the location by pinpointing their answers on a map.
Users who answer correctly will be eligible for a weekly prize; those who get a perfect score will have a chance to winning the grand prize at the end of the four-week campaign.
The game will cease after a wrong answer unless the user invites another friend to join.
“It’s another way to show off Nikon’s photos, to present its perspective of the beautiful Hong Kong to our fans,” said Jansen Lu, associate director at AGENDA Hong Kong, the digital agency in charge of the campaign.