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Nike strengthens ties with Muslim market with new “Pro Hijab” line

Nike is said to be selling hijabs for Muslim women athletes. The new line called “Nike Pro Hijab” is made from lightweight polyester, said an article on CNN.

This comes at a time when more global brands such as Uniqlo, Zalora, L’Oreal are quickly picking up on the trend of marketing to the Muslim woman, and tailoring their approach to reach the burgeoning market.

Most recently, Nike released a rather controversial ad in the middle east called “What will they say about you?” – a term popularly used on girls who try to break tradition. The spot had professional athletes from different parts of Middle East who dared to follow their dreams.

The brand also tapped into a market that has commonly been left untouched by the sports fashion industry – the plus-size market. Nike’s new plus-size line’s sizes ranged from a 1X to 3X.

“Athletes have a desire to get the best fit and function in their apparel. They also want to feel good. This is why Nike is delivering the most robust range of sizes for women in more colors and styles than ever before,” the sports goods manufacturer said.

Read also:

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Former YSL mogul criticises fashion brands eyeing the Muslim market

 

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