Nick Marrett (pictured), former group CEO at creative agency Arcade, has established a new company called Bounce, where he is founder and CEO. Prior to the move, Marrett held the role of founder and CEO of Arcade since 2010.
Speaking to Marketing, Marrett explained that Bounce is an accelerator for driving growth through creativity and innovation. It is also a consultancy of creative business thinkers and entrepreneurs that work with shareholders and CEOs who believe complex business problems need simple creative solutions.
“Companies get comfortable doing the same thing, making incremental changes. But in today’s disruptive world, where revolutionary ideas drive the next big growth areas, companies need to be uncomfortable to stay relevant. They need to get more creative. Bounce works with stakeholders to stimulate this ‘bounce’ in the growth of company value and performance,” Marrett said.
Before Arcade, Marrett was the founder and CEO of Octtane, a company specialising in content creation and curation. He was also the former CEO of Batey Ads from 1993 to 2002. Currently, he is a board director at Paperplanes Pilots, a creative studio.
In 2014, Publicis Groupe acquired a minority stake in home grown Singaporean agency Arcade before acquiring 100% ownership in 2017. Arcade’s key clients at that point included CLEAR, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
In a statement to Marketing, an Arcade spokesperson confirmed Marrett’s departure in March this year, adding that his duties have been taken over by Matt Cullen and Gary Tranter, joint chief creative officers for APAC at Arcade and Digitas.
“Marrett was integral in expanding the agency across the region whilst developing a culture that fosters collaboration and creativity. Having spent the last 15 years building and selling companies, Marrett took some time off to himself, before embarking on his next challenge,” the statement added.
Most recently, Digitas elevated Cullen and Tranter to chief creative officers overseeing both the Digitas and Arcade brands. Both report into Annette Male, CEO APAC and Ronald Ng, global chief creative officer, Digitas. Prior to the move, both were co-founders and CCOs at Arcade.