National Heritage Board has appointed Ogilvy & Mather to provide public relations services. The agency will also be tasked to handle consultancy services for the Singapore Art Museum and Singapore Biennale 2013.
The contract is for a duration of approximately 18 months and saw agencies such as Edelman PR, Fulford PR and GolinHarris take part in the pitching process.
The pitch for the account was called late last year.
NHB also appointed Carat in November last year for its media buying duties for the Singapore Biennale, among others. The contract was for a year with an option to extend for another.