Ng Tian It (é»„ç”°ĺŁą) has left DDB China after six month to join McCann Worldgroup China as chief creative officer, effiective 4 January.
He replaces Stephen Mui, who resigned for family reasons at the end of November 2015.
Relocating from Beijing to Shanghai, Ng will report to Jesse Lin, vice chairman of MWG APAC and Greater China CEO.
As one of the leading creative icons in Asia, Singapore-born Ng will lead MWG creative teams in developing and expanding the groupâ€™s creative portfolio and reputation across China.
â€śTian It is among the best creative leaders in the ad industry. This is a significant step for MWG China to further boost our creative performance since weâ€™ve been continuously evolving in this highly competitive marketplace,” said Lin.
“You can see his passion for people and creativity in every piece of work that he does. With Ngâ€™s creative leadership, weâ€™re confident to raise the bar even higher for delivering better work and attracting more top talents to join us.”
This will be Ngâ€™s second stint with McCann and his first tenure was 13 years ago when he was executive creative director of the Singapore office.
During the four-year period, Ng had led its transformation into a creative powerhouse with notable business and creative wins.
â€śThere are three things that have drawn me to McCann: Being â€śhomeâ€ť; being in Shanghai and being with the right team,” commneted Ng.
“Their phenomenal turnaround is no fluke as it merely attests to the fact that anything is possible with the right people. I have a niggling feeling that the latest Campaign Asia Agency of the Year accolade is only the beginning.â€ť