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Next Media pushes further into mobile monetisation

With more readers shifting to mobile devices, Next Media’s Next Mobile is making a concerted effort to monetise its various video and mobile platforms.

The company has struck a partnership with ad serving company Videoplaza to monetise news content through video advertising across multiple devices, replacing the former ad placement providing partner DFP.

Targeting advertisers, Videoplaza’s video ad formats platform Karbon supports Next Mobile’s video ad serving with three video ad formats including video takeover, video overlay and ad selector.

The new partnership customises ad content across a wide range of platforms, aiming to give readers a better experience and provides advertisers with advanced format choices.

According to Next Media, readers accessing its mobile applications have outstripped readers on the internet, with 34% of users on Android and 23% on iPhone’s compare to 30% viewing on the web.

“Making the most of the monetization opportunity around video news is key to us, but not at the expense of our users’ experience,” commented Mo Chung (pictured), general manager for digital sales at Next Mobile.

“Working with Videoplaza’s Karbon platform means we can optimise ad loads per device and content type, as well introduce frequency capping so that our readers don’t see the same ad too many times”.

Nick Chuah, business director of Videoplaza Asia added: “As a business they fully understand the importance of building their audience by delivering the best user experience, whilst also bringing to market competitive new propositions and formats for their advertisers.”

Next Mobile is now live on Videoplaza’s Karbon platform across Flash, iOS, Android and HTML5.

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