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New World Development sets new brand initiative

As part of a branding exercise, New World Development held the first of a series of events to celebrate its new brand positioning “The Artisanal Movement”.

Held on the rooftop of Eight Kwai Fong, Happy Valley, Picnic in Aurora Dreams, the event was curated to inspire a younger audience group.

The event featured food, live music, art events and a meet-and-greet with Beijing-based contemporary artist Zhao Yao.

This is the first of many new announcements that New World Development plans to make in the coming months about new projects that evoke the spirit of “The Artisanal Movement”.

The group has also announced key elements to this new direction, which is focused on bespoke craftsmanship and a celebration of heritage – all things that will be featured in a number of the company’s upcoming projects.

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