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New TV spot breaks the curse of tedious government ads

Government advertising has a reputation for being creatively stagnant, but the Hong Kong Deposit Protection Board is looking to change this.

The board has rolled out a new TV commercial via independent creative outfit Twohundred Limited, to raise interest about its offerings as well as to enhance audiences’ understanding and confidence in the board in a comical way.

Featuring Kam Kong and Chu Suet Mui, popular broadcasters from Commercial Radio 1, the campaign spans mainly television and OOH.

“Finance and deposit have been widely considered as something tedious. So in this spot we try to add some fun and adopt elements that speak to local’s heart at its simplest way,” Derek Wong, founder of Twohundred Limited, told Marketing.

See another comical TV spot from DPB last year:

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