New standard for ear piercing experience

This article is sponsored by MaBelle.To differentiate itself in the market, jewellery retailer MaBelle introduced “Professional Ear Piercing Experience” in 2012, providing a different kind of piercing experience for its clients.There are different types of ear piercing options available in the market, but professionalism, safety and hygiene of the service are far more important than the price.Improper sterilisation procedures and unclean piercing equipment can easily lead to many problems such as inflammation as well as getting infected with Hepatitis B and other bacteria. Poor piercing aftercare can also result in allergies, inflammation, swelling or lumps. Therefore, a hygienic and reliable piercing service provider is all customers need.MaBelle has always been committed to ear-piercing aesthetics; all shops are stationed with licensed and well-trained ear piercing consultants to provide all-round, personalised piercing service according to each individual’s ear shape requirements. It also helps customers create perfect piercings to provide the best look in fashion diamond earrings.Committed to offering “safe, hygienic and convenient” professional piercing service, the brand now provides the service at more than 70 stores in Hong Kong and Mainland China.Each qualified ear piercing consultant is rigorously trained and certified to ISO9001. All the starter earrings MaBelle uses are made of medical-grade stainless steel and titanium. The titanium used meets the European Union (EU) nickel-free standards and the Food and Drug Administration’s (FDA’s) disinfection standards to prevent bacterial growth and reduce the risk of irritants.Social media plays an essential role in the marketing strategy, but each channel has its own audience reach, and MaBelle develops its strategy accordingly. By getting more than a hundred influencers involved with its promotion, ear piercing has now attracted much attention from young audiences. Other than social media and online promotion, the brand has been providing a personalised platform with the mobile app, fanshare, to share more information on ear piercing services to its customers.Is it expensive to get an ear piercing at MaBelle?One of the brand’s advantages is the close relationship it has built with the customers. Considering the need for consumers to buy luxury products as well as enjoy professional services, MaBelle links the two with a consumer-centered approach. Customers may get an ear piercing coupon upon purchase of any diamond jewellery item or gift voucher of HK$600 or above at any MaBelle shops. To deepening customer relationships, MaBelle will provide six free aftercare services within three months after the piercing to closely assess the healing progress of the piercing, and to provide guidance on how to prevent the piercing holes from infection.http://ep.mabelle.com/appointment