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Netflix and Nickelodeon tie up to target children and families around the world

Video streaming platform Netflix has formed a multi-year output deal with television network Nickelodeon. With this partnership, Nickelodeon will be producing original animated feature films and television series based both on its library of characters as well as all-new IP for kids and families around the world.

This marks an expansion of the existing relationship between the companies, which has already brought animated specials such as Rocko’s Modern Life: Static Cling and Invader Zim: Enter the Florpus to Netflix. In line with this announcement, The New York Times reported that a SpongeBob Squarepants spinoff is potentially making its way to Netflix. According to The New York Times‘ sources, the value of the deal was over US$200 million and involves a “music-based project” specifically focused on the Squidward character in the TV series.

Meanwhile, Netflix Animation supports the global community of storytellers across all genres, tones, and techniques. The upcoming 2019 animated slate includes family animated feature film Klaus from Sergio Pablos, kids animated series Dino Girl Gauko from Japan, adult animated film I Lost My Body from Jérémy Clapin, and Fast & Furious Spy Racers from DreamWorks  among others.

Netflix vice president of original animation, Melissa Cobb said Nickelodeon has generated scores of characters that kids love, and the company aims to tell wholly original stories that is re-imagined and expanded. “We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix,” she added.

According to Brian Robbins, president, Nickelodeon, the company’s next step forward is to keep expanding beyond linear platforms, and its broader content partnership with Netflix is a key path toward that goal.

He added: “The Nickelodeon Animation Studio is home to the world-class artists and storytellers behind some of the most iconic characters and shows ever made, and our head of Animation, Ramsey Naito, has been building on that legacy over the past year by ramping up development and production exponentially.  The ideas and work at our Studio are flowing, and we can’t wait to work with Cobb and the Netflix team on a premium slate of original animated content for kids and families around the world.”

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