Chinese internet and online game services provider NetEase has partnered with Marvel Entertainment to create original entertainment content based on Marvel stories.
Under the partnership, the two companies will co-create products such as games, television series, and comic books featuring Marvel characters. These creations will be developed for users in China and beyond.
“Having admired the work Marvel has created over the years, we are excited to incorporate these beloved stories and characters into world-class entertainment content for global fans. Adhering to NetEase’s brand statement of ‘Passion of Gamers’, we will work hard to deliver the type of high-quality content that game players and Marvel fans will be pleased to see.” said William Ding, founder and CEO of NetEase.
Dan Buckley, president of Marvel Entertainment, said the company is looking forward to collaborating with NetEase.
“As a global leader in online games, NetEase is the perfect fit to help bring the Marvel Universe to more fans around the world. We can’t wait to share more about the exciting new games and other content that will be developed with this partnership”
“Marvel’s Super Heroes have inspired an entire universe of storytelling that resonates across today’s media – and games are one of the best ways to experience those stories,” Buckley added.