Digital media, marketing and technology business Netccentric has signed a commercial agreement with film producer MIG Pictures (MIG), providing Netccentric with exclusive access to all of MIG’s celebrity client base.
Celebrities currently engaged by MIG directly increase the company’s social media engagement offering. The partnership also opens up industry wide connections to engage further celebrities and influencers as required by Netccentric.
Netccentric also brings to the agreement a full-suite of digital advertising solutions such as Nuffnang.com, Asia-Pacific first blog advertising community; ChurpChurp, a social media advertising network; Ripplewerkz, an interactive media design house; Reelity.TV, a video production arm and Dayre, a mobile blogging application.
MIG is one of the largest film producer in Malaysia by number of films, with over 150 films currently under their production house name. MIG’s films are shown in cinema’s nationwide and also available to view on Astro, Malaysia’s leading Pay TV service with over 4 million subscribers throughout Asia.
MIG have contracts with a vast amount of Malaysia’s top Influencers and celebrities including Nora Danish, who has the highest Instagram following in Malaysia with over 2 million followers and actor Farid Kamil who has almost 1 million Facebook fans.
Through this agreement Netccentric has the ability to offer its clients increased access to leading celebrities’ and Influencers’ social media platforms to increase the effectiveness of campaigns by providing a wider selection of choice and consumer outreach for client campaigns and promotional activities.
The partnership with MIG also opens up additional revenues streams for Netccentric including a revenue share of all MIG ambassadorships worth over a certain amount and the option to sell product placement opportunities within MIG films, which in turn also expands its product offering to clients.
Cheo Ming Shen, CEO, Netccentric said: “Malaysia is one of our core markets of growth and we are committed to our strategy of expanding in this region through increasing our digital marketing and social media offering and driving client acquisition.”
The agreement is a revenue share agreement, which provides for exclusive access to all celebrities and Influencers signed up with MIG for the next five years. It also includes all future talent to be signed up through MIG and leverages their expertise, management capabilities and connections in the market, whilst Netccentric focuses on its digital media and marketing campaigns involving the celebrities.