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Nestlé MY outgoing CEO says negative LinkedIn post is result of a hack

Nestlé Malaysia’s CEO Alois Hofbauer’s (pictured) LinkedIn account was allegedly hacked. The clarification was made both on a comment by Hofbauer, and by Nestle’s comms team to A+M and comes after Hofbauer was claimed to have posted a negative comment regarding an award win by Etika’s VP of marketing Santharuban Thurai Sundaram.

While the comment has since been deleted, a screenshot of Hofbauer’s comment made its way on LinkedIn. Since the incident, Hofbauer also said in the post: “If you received any of my comments over the past few days, I seriously assure you that they ARE NOT written by me.”

In a statement to A+M, Nestlé Malaysia’s spokesperson said Hofbauer’s account was hacked and used to spread malicious comments. “He had not been using his account for some weeks when he was alerted of this incident,” the spokesperson added.

Hofbauer is set to officially step down from his role on 1 December to pursue other interests after five and a half years, and will be replaced by Juan Aranols, CFO for the Nestlé Group’s Zone Asia, Oceania and SubSaharan Africa. Last month, the company shifted its media accounts in Malaysia and Singapore from Mindshare to Publicis One and Zenith respectively, effective 1 January 2019. This follows a pitch process after Nestlé called for a media review in June this year to align its strategy, planning and buying with the evolving industry landscape.

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