Nestle Hong Kong marcom head Tin-tin Siapno exits

Tin-tin Siapno, head of marketing communications of Nestle Hong Kong, left the company in September.Meanwhile, Penelope Yau will be replacing Siapno, the company confirmed with Marketing.Siapno has quit the FMCG circle after almost six years and shifted to financial services industry, and is now head of digital marketing at UnionBank of the Philippines, according to her LinkedIn profile.Her roles at Nestle included strategy and creative development for the many brands of Nestle, media strategy – both online and offline, social media strategy and content, consumer insighting, innovation and renovation, consumer services, and relationship management.She also developed and executed digital strategy for key brands: Nestle Yoghurt, Dreyer’s Ice Cream, Nescafe, Nescafe Dolce Gusto, Pet Care, Infant Nutrition, Frutips, CPW and Pak Fook.Prior to working at Nestle, Siapno was in advertising. With 20 years of advertising experience, she developed campaigns for clients including Nestle, Unilever, Johnson & Johnson, Pfizer, Mead Johnson and McDonald’s.