Nestlé eyes Malaysian mothers with e-commerce campaign

Nestlé Malaysia’s has launched its 'Wellness Together-Gather' e-commerce campaign, which sees the company striking brand partnerships with e-retailers such as Lazada, 11street and Gemfive.

On basis of its first campaign which was held in October 2016, the company’s campaign this year is themed around “cracking the wellness code". It aims to help Malaysian mothers juggle busy lives and keep their families happy and healthy at the same time.

The campaign, which aims to provide value for mothers, will see over 300 products from 30 Nestlé Malaysia brand variants, and 90 promotion bundles with discounts of up to 40%. This offers up to RM2 million worth of savings from online grocery shopping.

“Busy Malaysian mothers are constantly looking for ways to keep their families healthy. This campaign aims to help them enjoy greater savings on healthier food and beverages with the ease of online shopping. It is in line with Nestlé’s purpose of enhancing quality of life and contributing to a healthier future,” Alois Hofbauer, chief executive officer of Nestlé Malaysia, said.

“Scaling up our e-commerce business continues to be a key focus in 2017. We have invested over RM1 million in this year’s campaign. We plan to explore new consumer solutions such e-commerce to drive the company's nutrition, health and wellness strategy,” he added.

The campaign will last until the end of April 2017.