Nespresso Singapore names social media partner

Nespresso Singapore has appointed Publicis Singapore its social media agency of record.Publicis Singapore will be responsible for Nespresso’s social media marketing and campaigns for its Singapore portfolio. This includes the management of social engagement, content, analytics and strategy across its core channels.Matthieu Pougin, country manager, Nespresso Singapore, said, “Having a direct relationship with our consumers has always been a key success driver for Nespresso. As we celebrate our 30th anniversary this year, we are excited to kick start this partnership with Publicis who will spearhead our continuous engagement with our consumers in the social space.”Lou Dela Pena, CEO of Publicis Communications Singapore, said, “Nespresso invented the portioned coffee segment through its commitment to innovation and has changed the way millions of people around the world consume coffee. As they continue to lead the change in their industry, I can think of no better agency partner than Publicis Singapore, which has demonstrated award-winning social work in the past two years which has been best-in-class.Globally the coffee maker brand has teamed up with Hollywood star George Clooney for the ‘Nespresso. What Else?’ commercial aired late last year. Nespresso also cast a new leading man to star alongside Clooney for its latest communication campaign. Playing himself in the 10th episode of the advertising saga, is comedian Jack Black, bringing a twist to the latest installment.The incumbent on the account is Goodstuph.