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NEA’s SG$5 mn tender out

The National Environment Agency has called a tender for this year’s Dengue Fever campaign, looking for creative and media services.

The last agency on the account was Asatsu-DK, which has held the account since 2010.

The award value is SG$5 million, with the contract period from April 2013 to March 2014.

Marketing understands the scope of the agency this year will be expanded. While the agency will still be expected to develop an integrated marketing strategy, it will also be expected to execute more activation based activities.

Duties will include marketing strategy and counsel, research, advertising, direct marketing, digital and social media, on-ground activation, events and partnerships.

The tender will close on 18 March 2013.

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