The National Day Parade (NDP) 2015 Committee has appointed Happy Table Productions to spearhead all branding and publicity initiatives for the nation’s Golden Jubilee celebrations.
The Singapore-based agency won the account following pitch. As the lead branding and publicity agency for NDP 2015, HTP will be leading the conceptualisation, development and implementation of an integrated publicity campaign. The agency will be working alongside 32 NDP Executive Committee members as well as other external parties, to drive visibility and awareness for this year’s parade and celebrations.
The scope of work will include developing the overall branding and messaging concept and strategy for NDP 2015, managing and executing the publicity campaign on both traditional and social media platforms, as well as supporting other key engagement activities that will take place throughout the year. All efforts will be aligned to NDP 2015 Committee’s vision of creating a more inclusive and engaging parade this year.
Jamie Chen, a co-founder of HTP said: “This year’s NDP marks a momentous milestone of our nation’s birth, and serves as a timely reminder of the foundation of our continued existence. The team at Happy Table Productions is honoured to be given the opportunity to contribute to our Golden Jubilee celebrations as the appointed branding and publicity agency, and we look forward to sharing our love for the nation with fellow Singaporeans.”
HTP is an integrated events and PR agency focused on helping brands grow through events and communication campaigns that drive brand visibility, amplify brand messages and build brand advocates.