NBA, Acer enters promotional deal in Philippines

The National Basketball Association (NBA) adds another brand partner in the Philippines following a promotional deal with Acer Philippines announced Thursday.

Acer will be integrated into NBA media and events in the country, including NBA TV, Philippines and NBA 3X Philippines 2014. Acer in turn will feature the iconic basketball league in its retail promotions and contests.

The computer brand kicks off the deal by giving out free NBA laptop backpack upon the purchase of select Acer laptops to qualifying NBA fans and consumers until 30 June.

“Both companies have demonstrated their values by providing memorable experiences to our fans. This union of two global influencers and industry leaders is a seal of recognition highlighting our shared commitment to delivering only the best products and services to our customers,” said Manuel Wong, Acer Philippines general manager.

Aside from Acer, the NBA also has multi-year marketing partnership deals with other brands including KFC, Phoenix Petroleum and Alaska.

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