Natixis Global Asset Management launches new campaign

Natixis Global Asset Management has partnered with its media agency Ptarmigan Media and media owner SPHMBO to present an inaugural advertising format at One Raffles Quay.The campaign, 'Better Thinking for Modern Markets' aims to raise brand awareness for Natixis Global Asset Management. This will be situated at the underground pedestrian network in November. The life-sized box, measuring 3.5 meters in width and 4 meters in height, featuring sequential moving LED light will aim to increase the target audience’s appreciation of the brand messages.Madeline Ho, managing director, Singapore, and head of wholesale fund distribution for Asia Pacific said:  “As we expand our business plan to include retail investors, we want to build our brand and introduce our unique multi-affiliate model, by asking investors to re-think investing in today’s complex markets. So we worked closely with our agency to push existing advertising conventions by exploring state-of-the-art visual display technology, which is a first for the Singapore market, and locating it in a high-traffic outdoor site where our key audience is."She added that this new technology allows the company to complement and convey the key elements of its message in a dynamic, captivating manner.