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National Youth Council works with TikTok to get youths pursuing passion

National Youth Council works with TikTok to get youths pursuing passion

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Bytedance-owned TikTok has partnered with National Youth Council to launch a challenge to the youth in Singapore. Called #BuayPaiseh, the challenge aims to encourage youth in Singapore to display their passions and talents in public.This is in line with YOUTHx, a month-long celebration that looks to empower and enable youths to pursue their passion with purpose. Local celebrities and influencers such as ShiGGa Shay, Tan Jian Hao, Yap Hui Xin and Jaze Phua will be joining to advocate this initiative and inspire their followers. As part of the challenge, local hip hop artist ShiGGa Shay has created a special music track - "Paiseh 15 secs".Starting from now until 2 August, local TikTok users are called to participate in the #BuayPaiseh challenge by uploading videos of themselves showcasing their talents.  The three most creative videos will be rewarded with Scoot vouchers.Earlier this month, TikTok held a conference in Singapore as it aims to expand further into the Southeast Asia region. TikTok is now available in over 150 markets, and in 75 languages. The company works on a robust localisation strategy in a bid to encourage users to create and interact with content relevant to local cultures and trends.

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