Out-of-home (OOH) media MyRodeo has partnered with AirAsia to launch an OOH campaign for its travel insurance Tune Protect. For the campaign, MyRodeo provided a “Guerrilla Convoy” comprising three to five cars and decorated them with wrap advertising. The company also displayed a 3D travel luggage on the roof of the cars.
MyRodeo’s “on-car” advertising aims to help brands stay relevant by making use of eye-catching advertisements to capture consumers attentions on the roads, according to CEO Valens Subramaniam. The company added that advertisers can leverage on MyRodeo’s campaign dashboard to track and manage campaigns more effectively.
“For its personal accident and motor segment we provided Rodeo car wrap ads while installing 3D fixtures of a ‘bear’ and ‘cars’ depicting injuries and accidents on the rooftop,” Subramaniam added. Citing world data, Subramaniam said an average person spends a minimum of 80 minutes per day on the road without being productive. As such, having an “eye candy” on the road is an effective way to capture brand attention.