Marketing

Toggle

Article

Myrna Poon joins DBS as SVP, head of brand and digital

Myrna Poon, executive director, marketing and communications at EDB, has joined DBS as senior vice president, head of brand and digital. She will oversee all branding and digital functions and will be reporting to Karen Ngui, head of group strategic marketing & communications. DBS has confirmed the news to Marketing

Poon (pictured) joins DBS after a two-decade long stay with the government agency.  During her long term with EDB, Poon undertook global marketing and communications responsibilities for Singapore as a business brand, from global strategies to attracting IT companies to invest in Singapore.

Late last year, she was tasked to set up a new division to design and manage EDB’s online customer experience and was also EDB’s executive director for customer experience management.

Under her leadership, the EDB recently selected its agency partners after a five-month process for an integrated marketing pitch covering four markets – Germany, Japan, North America and Singapore. Winning in these markets are Havas, Hakuhodo, Doremus, and TSLA respectively.

“We are delighted to announce the appointment of Myrna Poon as our new head of brand & digital. Her extensive experience and outstanding credentials put her in a good position to further strengthen our brand presence locally and across the region. Myrna’s appointment also signifies the bank’s commitment to pushing the boundaries in the digital realm, and I am confident in her ability to extend our reach as we further entrench our leadership position in the industry,” Ngui said.

Read More News

in China by

阿迪达斯主力进攻女性市场

继2013年推出「以姐妹之名,全倾全力」的号召,阿迪达斯提出了「有姐妹,没有不可能」的全新口号来鼓励和吸引女生。 从首次推广活动开始,阿迪达斯致力提升女性对运动的兴趣,鼓励她们寻找对运动的热情。来到第三系列的推广活动,阿迪达斯希望带领中国女性消费者的运动精神迈..

Trending

Leave a Reply

You must be logged in to post a comment.