MY online booking platform Wonderfly unveils mobile app to boost UX

Malaysian online booking travel platform Wonderfly Holdings has unveiled a mobile app to improve user experience through services such as seamless online booking, instant confirmation, and an e-redemption reward programme.

CEO and co-founder Triston Puah said the release of the mobile app is fitting as 82% of consumers who book attractions from Wonderfly are mobile users. In a statement to A+M, Puah said the mobile app was a six-figure investment by the company and that it will focus on digital marketing, as well as key opinion leaders, to raise awareness about the new mobile app. Puah added that the target audience for the app are Malaysian and Singaporean consumers between the ages of 18 to 45.

The mobile app enables users to discover and book attractions including tickets to museums and theme parks around Malaysia. The tickets can be downloaded onto the mobile app for easy access at any time, even when users are offline.

Available in English, Chinese, and Bahasa Melayu, the mobile app also targets visitors outside of Malaysia, with it being rolled out just in time for Visit Malaysia 2020. Additionally, Boost and GrabPay customers can earn additional rewards when booking via Wonderfly.

According to Puah, while there are many attractions in Malaysia, they still operate offline and their visibility in the market is low. As such, Wonderfly offers services to help offline operators embrace online marketing.

"Our goal is to digitise the supply chain in this industry, and we are starting with Malaysia. We are working to make Wonderfly the go-to app for booking tickets for theme parks, museums, and other attractions," he added.