MY-listed SEDANIA invests SG$100k to launch global esports media network

Malaysia-listed technology firm SEDANIA has jointly-launched a global esports tournament and media network Esports (ESPL) with other investors. Investing SG$100,000, it will acquire 42.55% stake of the newly-incorporated firm based in Singapore.

According to a Bursa filing seen by A+M, mobile game developer iCandy and former CEO of, Michael Broda will also own 42.55%, and 14.90% stake in ESPL, injecting SG$100,000 and SG$35,000 respectively. iCandy owns and operates various smartphone games studios in Singapore, Indonesia and Malaysia.

The joint venture seeks to enable the shareholders to combine their skills, expertise, experience and capabilities to collectively build esports industry in Malaysia and in the region. It is also in line with the expansion plan of the SEDANIA Group in esports and esports related business.

ESPL will be developing business related to eSports and eSports gaming, as well as acquire esports company in the region, and conduct all other directly or indirectly connected ancillary business. The venture is expected to be completed in the fourth quarter of the current financial year ending 31 December 2019.

ESPL aims to be a new kind of esports network, offering an integrated and open ecosystem for tournaments, media, brands, publishers, teams, and players, said a press release. It will also feature a focus on community and digital interactivity. By adopting a hybrid online and on-the-ground tournament model, ESPL intends to create a pathway for any aspiring esports enthusiast to be able to participate and be given a chance to be a world champion.

During its global roll-out, which will launch in 16 countries in its initial phase, covering Asia, Europe, and the Americas, ESPL is adopting a scalable licensing partnership model, working exclusively with experienced tournament organisers in every country ESPL plans to enter. ESPL will also work alongside game-publishers who share the vision of promoting healthy and competitive gaming events across markets worldwide. The first ESPL season is planned to run from February to December 2020, with official details about the on-ground tournament rules and locations to be announced.

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