MTR Advertising The Best of the Best Awards winners announced

Source: JCDecaux Transport

MTR Advertising The Best of the Best Awards has been held annually since 2002, this year marked the 15th anniversary with the theme “Create A New Future”.

Aiming to carry on the successful evolution and innovation excellence to the future, the awards have already become a highly anticipated annual event for the industry and the Hong Kong public at large.

To celebrate distinguished achievements and creative excellence in MTR advertising and recognise the outstanding contributions made by advertisers, creative agencies and media agencies, the Awards aims to encourage the advertising industry to exploit new ideas and produce more creative executions.

Winners were announced at the award ceremony held at the Hong Kong Convention and Exhibition Centre on 20 April evening with almost 400 honourable guests, including top and senior management from advertisers and advertising industry.

In recognising the outstanding achievements and creative excellence displayed in MTR Advertising in 2016, a total of 27 awards in 17 categories were awarded to winning advertisers, media and creative agencies, who not only inspired the minds of professionals and the advertising industry but also created excitement and joy for the general public, as well as nurtured new thinking and talents.

The “Ocean Park Summer Splash Campaign” stole the limelight of the evening by snatching multiple awards including the top accolade “Best of the Best – Use of Media Platinum Award”, “Best Interactive Campaign – Gold Award”, as well as “Best Innovative Campaign – Gold Award”.

Ocean Park, Dentsu Media Hong Kong Limited and Metta Communications created an interactive SpongeBob Zone in MTR Tsim Sha Tsui Station, at which the first-ever water game toy was installed in an MTR station to attract passengers to play, drive anticipation of the exhilarating water-themed attractions at the park, as well as promoting admission discounts and the exclusive SpongeBob merchandises via scanning QR code on the innovative game panel in this annual campaign. A TV Ring Zone with pillar-domination was also employed to maximise the campaign excitement with TVC broadcast.

Nike Hong Kong’s “Nike – RIO 16 – Unlimited 17 Days” campaign was the other top winner and crowned the “Best of the Best – Creative Platinum Award” and the “Best Use of Digital Media Campaign – Gold Award”.

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