MTR Advertising The Best of the Best Awards 2013 Ceremony
Venue: Grand Hyatt Hong Kong
Date: 2 April
More than 300 executive representatives from the advertising industry, academy, related businesses and corporations, MTR Advertising gathered at “The Best of the Best Awards 2013”, co-hosted by MTR Corporation and JCDecaux Transport.
Sony Mobile Communications International AB was a big winner and snatched multiple titles, including “Best of the Best – Creative Platinum Award” for its “Party Anyone” campaign, as well as “Best of the Best – Use of Media Platinum Award” for its “Xperia Z1 Launch” campaign. The advertiser teamed up with MediaCom and TURN Creative to strategically dominate Digital Escalator Crown Bank Advertising with prime location and the latest digital technology, to build promotional campaign geared towards the target audiences on MTR.
“7-Eleven Hello Party Exhibition” topped the list of People’s Choice with a Platinum Award in “My Favourite Campaign” – the advertising campaign engaged MTR passengers by turning MTR Causeway Bay Station into a lively birthday party, which created a buzz online that enjoyed enormous popularity. “My Favourite TVC Campaign” Gold Award was awarded to Emperor Bullion Campaign – Think Big, in which renowned actor Nick Cheung Ka Fai made a remarkable impression with possibly one of the most motivational taglines of the year.