M'sian F&B players asked to follow health regulatory guidelines in promotions

Malaysian Advertisers Association (MMA) has appealed to all food and beverages brand owners in Malaysia to be aware of public health regulatory guidelines when promoting its products.

MAA council member Raja Zalina Raja Safran in a statement to Star Online said that while the big players are aware of the self regulatory guideline, it is imperative that SMEs are also aware of the same as they form the industry.

According to a report by Unicef, Malaysia is one of several ASEAN countries facing simultaneous crises of over and under-nutrition, with some children overweight while their peers suffer from stunting and wasting. According to the latest statistics from the National Health Morbidity Survey (NHMS 2015), more than 7% of children in Malaysia under five had been identified as overweight.  The same survey also found that 8% of children under 5 suffered acute malnutrition, or wasting.

To end this, the Government of Malaysia has taken increased measures to mitigate over and under-nutrition.

“Thanks to efforts by the Ministry of Health, Ministry of Youth and Sports, civil society and other stakeholders, there are ongoing programmes in place to support breastfeeding amongst new mothers, ensure children eat better and encourage youth to be more physically active. Such interventions make a huge difference in the lives of children in Malaysia and enables the full potential of future generations,” added Clark-Hattingh UNICEF Malaysia representative.