MRT Corp rebrands 4 stations as part of station naming rights programme

Mass Rapid Transit Corporation (MRT Corp) has selected Jendela Mayang, Manulife Insurance, Kuala Lumpur Pavilion and Aeon Co. as licensees for four of its stations on the Sungai Buloh-Kajang. This is part of its station naming rights programme.

According to the press statement, the programme allows a licensee to be awarded the right for its name, logo or product brand to be associated with a particular station by having it prefixed to the station's name. The companies were chosen following a tender exercise carried out earlier this year, MRT Corp director of commercial and land management, Haris Fadzilah Hassan, said. He added that the licensing duration for each station ranges from three years to a maximum of 10 years, and that the company will open up proposal requests for other stations in the future.

Licensees' logos will appear on all signage in stations, trains and other locations as well as on collateral such as brochures and websites. The licensee will also be awarded "prominent branding space" on the outside facade of the station or inside the station when external space is unavailable.

Here are the new names of the four stations:
1- Pusat Bandar Damansara station will be renamed Pavilion Damansara Heights - Pusat Bandar Damansara (Licensee: Jendela Mayang);
2- Semantan station will be rebranded as Manulife-Semantan (Licensee: Manulife Insurance);
3- Bukit Bintang station will be renamed Pavilion Kuala Lumpur - Bukit Bintang (Licensee: Kuala Lumpur Pavilion);
4- Maluri station will be rebranded as Aeon-Maluri (Licensee: Aeon Co.).

The revenue generated from the programme is categorised under "non-fare revenue" and belongs to MRT Corp, the press statement indicated.

Hassan added that the licensees "stand to gain a lot" from the programme due to the expected high volume of commuters, as well as good visibility of the MRT stations.

"Their names or brands have the potential to become household names when associated with MRT stations that are expected to serve 400,000 daily commuters," he said.