MRM//McCann Taiwan appoints Peggy Hsieh as GM

MRM//McCann has appointed Peggy Hsieh as general manager in Taiwan. Hsieh moves from Inspire Advertising where she held the position of ECD. With over 20 years experience, she has worked for several agencies in both Taiwan and mainland China and has covered industries covering FMCG, health, automotive and finance. "Hsieh has a creative background and has gained great experience while at JWT, OgilvyOne, Dentsu One and Inspire Advertising. With expertise across traditional, digital and CRM marketing, she has all the skills to lead our MRM//McCann business, ensuring the agency will continue to help brands grow meaningful relationships with people," said Eric Chang, McCann Worldgroup Taiwan CEO. Hsieh's appointment is part of a strategic move by Chang to focus on digital transformation to strengthen the network’s offering in the market. Speaking of Hsieh's appointment, Nick Handel, regional managing director, MRM//McCann APAC, said "Digital media is expected to represent 50% of total ad spend by the end of 2020, and Taiwan is one of Asia’s most digitally connected markets. With Chang and Hsieh at the helm, we are confident that MRM//McCann can make a very important contribution to what is already a vibrant and increasingly sophisticated digital- and data-driven marketing landscape.”