MPTN signs partnership with Singtel to bring local content to Singapore

Media Prima Television Networks (MPTN) has inked a strategic marketing partnership agreement with Singtel to bring its OTT streaming service, tonton, to Singapore. As a part of the deal, tonton will be offered on Singtel’s Cast OTT video portal app.“Our aim is to grow tonton both locally and internationally. Locally, we strive to upgrade tonton services and offerings in order to give high value for money to our users. Internationally, we hope to expand the brand and its content reach in order to cater to the needs of our fans who reside outside of Malaysia while helping to share our local content to the world,” MPTN's CEO Kamal Khalid, said. Khalid added that the rapid development in technology has challenged existing business models particularly the entertainment industry.“However, with challenges come opportunities. This partnership is ideal in showing just that – technology helps bring quality Malaysian content, in this case entertainment and edutainment content, across geographical borders,” he said.Currently, OTT content plays a major role in Singtel's strategy to connect with customers."We are always looking to satisfy their diverse viewing needs by delivering more on-the-go premium content to their multiple devices,” Goh Seow Eng, managing director of home, consumer Singapore, Singtel, said.